Running Email Marketing Campaigns With A Local Perspective

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Email MarketingEmail marketing can actually be very effective. It depends, however, on your business having a relationship with the recipient of the email and on the recipient wanting to receive emails. Once you have this relationship established, you can easily tailor your email marketing campaign to fit a local area and to the preferences of your customers. You can also operate the campaign in a way that maximizes the chances that it will be noticed and that it won’t intrude on your customers or deluge them with communications.

If you’re running an email marketing campaign that only targets customers in Atlanta, Georgia, for instance, you’ll want to make sure that it references something local. This gives it the feel of being more personalized. You’ll also want to take into account the number of customers you’re sending it to. Within the space of one city, there probably aren’t that many customers so you don’t want to be sending out emails constantly and, thereby, annoying them. If you’re working the entire state of Georgia, by contrast, you could feasibly send the emails in groups, isolating one section of the state at a time, or you could send them out all at once, depending upon the number of people that would involve.

It’s sometimes easier to track the success of an email campaign if you divide it up a bit. Sending an email campaign to 100 people every week, for instance, may be more manageable them sending it to 10,000 at once. If you’re in a big market, such as Atlanta, you may want to separate your customers by area of the city and other criteria. This allows you to refine the message even further. Email marketing, when it’s done right, is usually not regarded poorly by those who receive it.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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