The Bing and Google search engines have very similar ranking algorithms. However while these algorithms are similar, the search results presented by Bing or Google are often significantly different.
Here are a five tips for optimizing your website for the Bing Search Engine:
- Optimize all of the pages of your website to get the best possible search placement.
- Optimize each page of your website for different keyword phrases.
- Optimize different pages of your website for Bing/Yahoo and Google.
- If a page of your website shows high rankings on Google, do not modify your optimization to improve placement on Bing.
- Do not add additional keyword phrases to a page that already ranks well for some keywords on Google, Bing or Yahoo!
Bing and Yahoo! have united as a significant player in the search market by joining forces. You should not disregard the opportunities that this presents to your website and your business. Search Engine Optimization for keywords that are extremely competitive on Google may prove easier to rank on Bing and Yahoo!.
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