Successful Email Marketing Campaign Strategies


Developing an email marketing campaign is not an easy task. To engage your potential customers, you must be witty, intelligent, and straight to the point. It’s hard to use just a few words to inform while bringing a smile. If you can get your potential client or customer to click past the subject line, then you have won over half the battle. You would probably be amazed to know just how many emails go unread each day because the subject line inspired the reader to immediately delete the message.Successful Email Marketing Campaign Strategies

When you get them to the meat of the message, try to keep that same wit going. After all, it got them to your email in the first place. With as few words as possible, inform your customer of your products and services without talking down to them or putting on a high pressure sales pitch. Keep the language clever but concise, or you risk losing them within the first few seconds that the email is open. Be sure to include any pertinent information, such as website address, discount codes, or phone numbers so that your customers will know where to find you.

Above all of these things, you must remember that there are now laws involved in email marketing campaigns. If your emails are not requested by the recipient, they very well could be marked as spam and dumped directly into a trash folder in their inbox. Take heed of those who unsubscribe to your marketing emails, too. If you continue to send even one after a consumer has unsubscribed, heavy fines could ensue. Keeping all of this in mind can be a little overwhelming, especially when you’re already wondering how to put together a great campaign to begin with. Don’t be afraid to seek out a professional marketer for help. You’ll be glad you did.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, E-commerce Website Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website:

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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