To date, we’ve focused most of our communications to you on the paid search transition to adCenter. However, another key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search results (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.
If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change:
• Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales • Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate • Review the Bing webmaster tools and optimize your website for the Bing crawler, as Bing results will be displayed for approximately 30%* of overall search query market share after this change
