Google improves its ranking algorithm on an ongoing basis. During the last weeks, Google changed three things on the result pages that are visible to all Google users.
1. Google has increased the snippet length.
Google now shows an extended snippet for queries that consist of three or more keywords. The idea behind this change is that these multi-word queries are very targeted and complex. The usual short snippet might not contain enough information.
2. Google now shows more related searches at the bottom of the results
When you search for a keyword, Google will display related searches at the bottom (and sometimes at the top) of the search results.
For example, if you search for the keyword “principles of physics”, Google will suggest “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” as related terms that could help you find what you need.
3. Google now shows local results based on IP addresses
Search Google for the keyword “pizza” and you’ll see local results in the middle of the search results. These local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.
