Five Potholes on The Road to Improving Your WordPress Website’s SEO Rankings

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Improving WordPress SEO Rankings

Have You Considered Your WordPress Website’s SEO Results?

Today, some businesses express concern about unethical WordPress Negative SEO tactics by competitors. While these juvenile (and largely illegal) shenanigans dismay reputable firms, they pose far less of a problem for most enterprises than a failure to emphasize SEO. Pursuing search engine optimization assists companies of all sizes in developing content-rich, well-designed websites.

 

Focusing on SEO Results

Why should your business pursue search engine optimization? By paying close attention to this issue, you help visitors hunting for your goods or services with the assistance of search engines locate your website more easily. Online shoppers, businesses, and search engines all welcome this positive result.

Additionally, many of the website design and development “best practices” for SEO purposes also translate into valuable site improvements. In the pursuit of search engine optimization, a website owner may also implement changes that ultimately attract more online traffic. This favorable outcome, in turn, usually leads to increasing site revenues.

A Roadmap For SEO

From a practical standpoint, SEO issues create challenges for website owners (including WordPress website owners). Many reasons account for the difficulty of attaining high search engine rankings. Some of the most frequent search optimization challenges currently include:

  • The sheer number of websites populating cyberspace today;
  • The variety of search engines;
  • Frequently changing search engine algorithms;
  • Ambiguities surrounding keyword utility;
  • Newly emerging technological trends.

A Highly Competitive Arena

First, it remains important to recognize that the Internet presently includes well over 1.5 billion websites (according to figures collected by Internet Live Stats). While these sites cover a wide array of topics, virtually every business encounters extensive online competition today. Some companies possess more competing sites than others, but hardly any site owner enjoys a monopoly. The Internet offers an ever-expanding ocean of choices for online visitors.

Competing Search Engines

Second, a variety of search engines index the expanding Internet. While Google enjoys widespread popularity, many different search engines perform online searches for website visitors. These include Bing, Baidu, Yahoo, DuckDuckGo, Wolfram Alpha, and many more. A website may attain a high rank in one search engine, but risk obscurity in another.

Changing Search Algorithms

Third, many search engines change their criteria for ranking websites in their listings from time to time. Frequent updates to Google’s search algorithm have become legendary, for example. While website owners sometimes complain about these modifications, the fact remains life itself involves constant, ongoing changes. New paradigms impact the business world regularly, and they sometimes prove disruptive.

Keyword Confusion

Fourth, the ambiguities surrounding keywords and searches in various search engines also create challenges for SEO purposes. Not all search engines rely on keywords, but many do. Changes to a search algorithm sometimes prioritize search results using specific keywords differently.

Evolving Technologies

Fifth, search algorithms frequently change to acknowledge the impact of new, emerging trends and technologies. These modifications sometimes shake up a company’s SEO results unexpectedly. Google’s algorithm shift to prioritize web pages on mobile devices illustrates this phenomenon.

A Helpful Strategy

To achieve improved SEO results, some WordPress website owners appreciate the availability of knowledgeable WordPress maintenance support services. Obtaining experienced assistance from a company that monitors search engine optimization issues on a full-time basis holds value. Harness this strategy to help propel your website towards SEO success!

DoubleDome is a group of WordPress Web Designers and WordPress Support Experts based in Atlanta Georgia. Founded in 2000, DoubleDome offers 14 digital marketing services to clients across the country. Want to know how well your website is performing? Get A Free WordPress Website Scan for Speed, Security, Mobile Friendliness, & SEO Quality. Need help with your WordPress website? Get 24/7 Speed & Security Monitoring, Daily Backups, Upgrades, & UNLIMITED Technical Support with our WordPress Website Support Services.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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