Mobile email marketing has recently become increasingly profitable and popular as an effective marketing tactic. If you have not yet begun to implement mobile email marketing into your business strategy, there are several important points to consider that may make you ready to take the plunge.
First, mobile messages are much more immediate in nature than traditional email. This is primarily because most people today never turn off their phones. As a result, they are typically faster to respond. Studies have actually found that mobile email messages are generally opened within 15 minutes of receipt. Can you say that about the last traditional email you sent?
In addition, mobile email marketing is now the commonly preferred method of interaction among most consumers. Chances are, if you provide your users and subscribers with an option regarding how to receive messages from you they will choose the mobile message. Offering customers the options they desire is one of the best ways to earn their loyalty.
Finally, as is the case with traditional email marketing, mobile email marketing involves very little investment or commitment on your behalf. Consequently, if you are still uncertain and want to test things out before you go full steam ahead; it is easy and inexpensive to do so.
Keep in mind that when you do get started with mobile email marketing, the most important element to strive for is tight copy. Messages are limited to only about 160 characters, so your goal should be to write a message that is concise. Short and sweet is what you are looking for. Eliminate long words and sentences and instead focus on creating a message that is succinct and to the point. You never want your customer to have to scroll down because then you run the risk of losing them. Keep it simple and brief and you will be able to harness a tool that is rapidly changing the landscape of marketing.
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