SEO Strategies for a Successful Ecommerce Website

By

If your business is considering building a new ecommerce website, it’s critical to begin planning out your search engine optimization (SEO) strategies in the beginning stages as well. Even though SEO is widely known to be highly important, too often, businesses make it a second priority to the design of the website. Leaving this important step for the end could end up costing you a lot more time and money, and cause SEO issues you don’t need. Read on to learn some important tips to incorporating SEO in your new ecommerce website design.

Include SEO in Early Planning

Typically businesses prioritize a cutting-edge design, high-end photography, and finding a sophisticated shopping cart, leaving SEO as an afterthought. Instead, from the beginning stages of planning, SEO needs to be given priority to consider items such as site architecture, keyword planning and placement, and content organization. These things are highly important to plan out properly from the get-go rather than having an SEO specialist come in to fix it afterward.

Set Goals and ObjectivesSEO Strategies for Ecommerce

It’s important to set your goals and objectives early on, so you understand exactly what you are working towards. Who is your target audience? What search terms are they using to find your product? Who are your competitors and what are they doing to rank in search results? Are there certain products that you want to rank for more than others? Use this information to help establish goals for what keywords you want to rank for in a top 10 position.

Keep Track

Its important to document everything you do in regards to SEO. This information will become very valuable if you notice a sudden drop in rankings. If you’re working with an SEO company, they should have a system in place to document revisions.

Redirect Pages

If you’re moving from an old website to a new website, make sure your SEO consultant redirects your old pages to the new equivalent pages. This is often overlooked if your web development team doesn’t include an SEO expert, and can result in Google forgetting your website even exists.

Measurable Results

In order to know if you have made any progress, you must measure your results against your goals on a regular basis. Measure how you are ranking for your top keywords, where your traffic is coming from, how well your social media strategies are working, what type of device your users are using, etc. Your SEO consultant will help you figure out what measurables are most important for your company.

Keep SEO Top of Mind

SEO is always changing which is why working with someone who specializes in SEO is a great investment. Your strategies need to be changing as fast as SEO changes, and it’s important to keep SEO top of mind. Work with your SEO consultant on a regular basis to make sure you are not losing out the next time Google decides to make a change to its algorithm.

It’s always best to work with a firm who specializes in both ecommerce websites and search engine optimization to have clear communication and effective planning from day one. DoubleDome provides ecommerce website design and SEO services for many companies and would be happy to talk to you about your business needs. Call us at 888-799-6067 or request a free site audit.

Post Written by

Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
Looking for an Atlanta Digital Marketing Company?