Three Basic Elements You Should Include In Every Email Marketing Campaign


Email Marketing has been around for quite a while now, however there are countless businesses not taking advantage of this marketing medium. Some businesses that are, still don’t know even the basics about how to effectively use their email marketing systems, and treat these messages as just another email. Here are 3 elements that every email marketing campaign should have.

1. Personalization – Nothing says, “I don’t care about you” like a generic email. It’s like getting those letters in the mail addressed to “Valued Resident.” Personalization can come in the form of customized salutations, messages sent with a specific initiative based on a recent user activity (taking advantage of list segmentation), or even just the tone of the message itself.

2. Branding – Every message should incorporate your brand in some way. It can range from the complex, like videos and Flash, to the utterly simple, like a custom logo, customized signature or slogan. The point is, you want each email to be immediately associated with the sender.

3. Call To Action – Every message, no matter its content, must guide a user towards a specific action. If you’re sending a product announcement email, provide a link to a pre-populated shopping cart and a FAQ page. If you’re soliciting feedback, provide a link to a form, or other places to connect with the brand like your Twitter account or Facebook page. In all cases, make your call to action prominent. Tell the reader what you want them to do early and often. Once users become accustomed to your email as a portal for interaction and education, they will be much more likely to read it and respond.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website:

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As co-founder, Jim brings his vast creative design skills and project management abilities to the firm. Creating beautiful AND functional web solutions for every client is Jim’s #1 Priority. He manages the creative and development teams and oversees support services to ensure total client satisfaction.
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