Increase efficiency with CSV import. Many advertisers have requested the ability to import CSV files in AdWords Editor, and we're...
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Integrated Marketing Programs Shouldn’t Just Be For Fortune 500 Companies
Web design goes hand in hand with integrated marketing strategies. People focus so much on the web interface of their...
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Microsoft Goes Social
NEW YORK (Fortune) -- Facebook might have a larger audience than the population of Brazil (200 million users vs. 191...
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Google’s Latest Algorithm Changes
Google improves its ranking algorithm on an ongoing basis. During the last weeks, Google changed three things on the result...
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The Basics About Keywords In Text Links And Link Bombs
Here's the basics about keywords in text links that you need to know. Google tries to find a relation between...
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Marketing and IT Share the Responsibility of Online Security
A new study by the nonprofit Online Trust Alliance suggests that marketers are doing too little to protect the reputation...
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Average Paid Ad Click Through Rate Up for Q1 2009
During the first quarter of 2009, the average volume of paid search clicks was down 9% compared with Q1 2008,...
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Online Ad Effectivness Impacted by Time of Day
A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they...
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Google Analytics Gets API
Google Analytics, Google's tool for generating detailed visitor stats for web sites, just launched an API, which will finally allow...
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Ford Uses Social Marketing to Launch the New Festiva
The euro Ford Festiva must be cooler than the US version we remember. In an aggressive social-media program that goes...
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