By Jim Clanin
The creation of a website should be viewed as a cooperative venture. The web designers bring to the table expertise in web design, knowledge of the latest html features, the ability to integrate whatever special features the client desires, techniques for search engine optimization, etc. At first blush, this may make it sound as if the web design company needs no help, such that the client may feel that they should just stay out of the way.
Nothing could be further from the truth. It’s your website and your content that are going to be on display and no one knows better than you which items are most important. That’s why it is critical to spend some serious time organizing your website content in advance. It doesn’t have to be perfect, but it should be as complete as possible. It will ensure that your web designers have a clear picture of what you want to say before they begin work. This will allow them to structure the web design in a manner that is best suited to getting your message across. When websites are built in this manner, everyone wins: the client as well as the web design company.