By Jim Clanin
As a business owner, your budget is a huge priority and deciding where to spend and where to cut costs is a never-ending process. Building a website and developing a marketing strategy may seem like an easy task, but there are many things to consider before making that decision. Your business reputation is an important asset that needs to be a top priority, which is why we recommend working with a professional who truly understands to ins and outs of web design, SEO, and internet marketing. Here are three important reasons why we suggest hiring a professional web designer rather than a friend or family member.
The First Impression
Your website is often one of the first things potential customers see when they find your business online. You only have a few seconds to grab their attention which is why your website needs to be very strategic. There are a lot of things a professional web designer will help you consider including a professional design, high quality images, calls to action, easy navigation, organized content, testimonials and other ways to build credibility, website speed, and mobile device compatibility. It’s also highly important to lead your website visitors to take some type of action. This may be to contact you for a quote, sign up for your newsletter, make a purchase, share your blog on their social media, or ask a question.
Getting Found Online
Having a website does you no good if potential customers can’t find you online. A professional search engine optimization (SEO) expert will be up-to-date on the latest algorithm changes from major search engines like Google and Bing, and know exactly how to get your website to show up online. Attempting to do SEO without any prior knowledge can lead to major headaches if you follow old techniques now known as black hat SEO tricks. Play it safe and invest in a professional SEO expert.
Keeping Your Website Updated
There’s nothing more damaging to your potential growth than a website that is out of date. It’s important to make updates to your website on a regular basis. You can do this by either keeping a relationship with your professional web designer, or your web designer may be able to teach you how to make the updates yourself. Either way, be sure to review your website monthly.
If you are trying to decide how to proceed with getting your website built, talk to DoubleDome. We have been building websites for businesses since 2000, and have the resources you need to ensure your reputation is a top priority. Call us at 888-799-6067 or fill out our consultant contact form for more information.
