Writing press releases is an essential part of any small business’ marketing strategy. However, many business owners don’t know how to write a press release that will generate attention and get results. In this blog post, we’ll share seven powerful tips to help you craft a successful press release for your business. Let’s get started!
1. Make sure your press release is newsworthy.
Your press release should be newsworthy, meaning it should be interesting and timely. Writing press releases should also be relevant to your audience. If you’re not sure whether your press release is newsworthy, ask yourself if it would make a good story for a newspaper or website. If the answer is no, then it’s probably not worth sending out.
2. Keeping it short and to the point.
Most people have short attention spans, so make sure your press release is short and to the point. The average length of a press release should be one page or about 400 words. Any longer and you risk losing the reader’s attention.
3. Writing press releases in a journalistic style.
Press releases should be written in a journalistic style, which means they should be objective and free of any promotional language. This isn’t the time to plug your product or service – that will come later. For now, just focus on getting the information out there in a clear and concise way.
4. Using quotes sparingly.
Quotes can be a great way to add some color to your press release but use them sparingly. If you’re quoting someone who is not directly involved in the story, make sure their comments are relevant and add something to the story. Otherwise, it’s just clutter.
5. Including a call-to-action.Â
If you want people to do something after reading your press release – whether it’s attending an event, signing up for a newsletter, or making a purchase – be sure to include a call to action when writing press releases. This will help increase the chances that people will actually take the desired action.
6. Use proper grammar and punctuation.
This may seem like a no-brainer, but it’s important to use proper grammar and punctuation in your press release. Remember, this is a professional document and should reflect that. A few simple mistakes can make your company look unprofessional, so take the time to proofread before you hit send.
7. Follow up with media outlets.
Once you’ve sent out your press release, don’t just sit back and wait for the coverage to come rolling in. Follow up with the media outlets you’ve contacted to make sure they received your release and see if they have any questions. This extra step can go a long way in getting your story picked up.
By following these simple tips, you can craft a press release that is sure to grab attention and help get your story out there.
