Is Digital Marketing Worth it in 2021?


People Working On LaptopsThere’s no denying, we’re living in a digital age and however hard you might try, there’s no escaping it. In fact, the best thing you can do as a business owner is to embrace it because it simply isn’t going anywhere. Put it this way, in America alone, there’s expected to be 300 million online shoppers by 2023, which is more than 90 percent of the population. With this in mind, our advice, if you want to keep one step ahead of the competition, is to make sure you have a digital marketing strategy. Simply put, investing the necessary time, resources, and budget in digital marketing could be the difference between your business surviving or not.

If you’re not already sold, the number of online shoppers should be enough to sway you. We’ve said it before and we will say it again, hundreds of millions of Americans are currently shopping online. In fact, current statistics show that number to be around 230 million. 79 percent of smartphone users have made a purchase online in the last six months of 2020.

It simply isn’t enough to be targeting your traditional shopper anymore. You need to be engaging with your virtual audience too. Even if a person is physically in a shop, statistics show that 80 percent of them will actually use their phone to help them decide on an in-store purchase.

This means utilizing digital platforms such as social media channels and online blogs to communicate with online customers successfully. Furthermore, your website is your online storefront, which means you need to take as much pride in making sure your virtual branding attracts shoppers as you would if it was a physical building. 

Of course, we can’t ignore the impact that the recent pandemic has had on marketing trends. The Covid-19 effect has accelerated what we all anticipated: that digital marketing is outweighing offline marketing. Businesses have been forced to adapt the way they engage with customers, with online shopping becoming the ‘norm’ for months. It’s clear that the shift in the way both businesses and consumers engage is going in one direction, and that’s digital. 

Search Engine Optimisation (SEO)

The likelihood is, there’s more than one business out there that does what you do. With this in mind, you want it to be your name that shows up when people search for your industry on Google. Over the past two years alone, ‘where to buy’ and ‘near me’ mobile queries have grown by more than 200%

You can use heaps of digital marketing techniques to rank high on the search engine, including publishing relevant content on your website, regularly updating online content, metadata, and using alt tags. 

Search engines drive more than 90 percent of all website traffic, so it’s worth getting it right.

Social Media

More than 70 percent of Americans currently have a social media account. With that number only growing, it is fast becoming one of the most popular marketing tools used by businesses across the globe.  

Whether it be to gain brand recognition, showcase your products, or act as a platform for positive customer reviews, social media marketing can be used in so many ways to engage with your target audience.


Blogging: it’s just words, right? Wrong. Blog writing is a fantastic way to drive traffic to your website and boost your ranking on Google. Remember though, better content can drive traffic to your blog by up to 2,000%, so it’s vital the piece is well written and includes the necessary keywords and information.

SEO, social media, and blogging give you just a taste of the digital marketing techniques that all modern-day business owners should be using today. There’s no denying that digital marketing is worth it. It’s how you use the hundreds of techniques out there to connect and engage with your virtual audience, which will make the real difference. Call in the experts at Double Dome Digital Marketing Agency and let us support you in delivering more traffic, more sales leads, and ultimately more dollars into your business.

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Chris is a co-founder of DoubleDome Digital Marketing focused on sales & marketing and has led the company to 24 straight years of profitability. When he's not busy managing DoubleDome, he loves to join car racing events and traveling to different states and countries with family. He's a proud dad of 2 and a fur dad, too.
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