Microsoft Goes Social

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NEW YORK (Fortune) — Facebook might have a larger audience than the population of Brazil (200 million users vs. 191 million citizens), but the site doesn’t yet have a viable business model. Twitter is wildly popular but it loses money. Could the codgers at software giant Microsoft (a Facebook investor) be the guys who end up figuring out how to make money on social networks?

The company on Wednesday will begin testing a new social-networking platform called Microsoft Vine, and chief strategist Craig Mundie tells Fortune the company is planning on pursuing a subscription-based model instead of trying to support the platform only with advertising. Vine’s other twist: It plans to target public safety officials and concerned citizens seeking emergency information.

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Jim is a co-founder of DoubleDome and he brings his vast creative design skills and project management abilities to the firm by overseeing the creative and development teams and support services to ensure total client satisfaction. When he's away from his desk, he loves to play the drums at local events or see car shows with Chris. He also loves to travel with his wife and daughter and is an active in local community projects like the MLK, Jr. Service project.
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