Ad scheduling is an overlooked choice for businesses that aren’t open 24-hours a day. If you have a business that answers calls or watches a chat app on your website, you can benefit from scheduling your PPC campaigns to run during the hours you are available. Ad scheduling offers many options to customize a pay-per-click campaign and make it work better for your business.
How to Schedule Ads
If you work with a paid search agency, ask them if they schedule your ads to match the best hours for your leads. Alternatively, you can set up your ad scheduling in AdWords by selecting your PPC campaign and modifying your ad schedule. Not only can you set times to run your campaign, but you can also set the day you want it to run. You can then customize how much more you want to bid based on the days and times you set.
Scheduling your ads can give you leverage on gaining leads during the time you need them the most. You can also schedule your ads to show during your business hours only. Your ability to connect with your leads increases if they can connect with you via phone or chat to ask questions and get answers from a live person.
Testing and Monitoring
It is important to test your schedule by monitoring your bid adjustments and schedule for your PPC campaign. Adjust your bids and schedule as you go, to find the right fit for your business and campaign hours.
Don’t Forget the Holidays
If you run special ads for the holidays, scheduling is even more important to gain leads from your campaign. Set your hours and your bids to reflect the number of leads you want for the holidays or a special event ad. Scheduling your holiday and event ads can help you stay up-to-date with trends and leverage leads when it matters the most. Your competition may not get the leads you outbid them on during the most critical hours of the day!