Email marketing remains a tool that is far under-utilized and yet remains one of the leading profit tools with the greatest level of potential in the world of marketing. Overall, email marketing provides you with several critical benefits that are difficult to obtain elsewhere. These benefits include the ability to motivate customers to make return visits and additional purchases, superior customer satisfaction and the opportunity to encourage prospective customers to make the decision to buy from you. When used correctly, email marketing offers the opportunity to double or perhaps even triple your profits while only spending a small fraction of your marketing budget. In consideration of the many marketing tools available today, this makes email marketing not only important for small businesses, but an absolute essential.
One of the reasons that email marketing is so powerful is that it is personal. The simple fact is that people buy from people they trust. Email marketing provides you with the rare and unique opportunity to develop a personal relationship with your contact or existing customer. When you are able to market to them on a personal level and develop that all-important sense of trust, your chances of making a sale dramatically increase. In today’s online world, this is vital to any business.
In addition, email marketing is also quick. Time is of the utmost importance today. This remains true not only for businesses but also for customers. Most people do not have time to answer phone calls and return messages. An email message provides them with a rapid introduction to your products and services. An effective message, when combined with an email headline that is so compelling they simply must open it gives you the ability to improve your bottom line in record time.
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