If you want to boost the traffic to your website with SEO (search engine optimization), then you may want to consider some of these tips from a top SEO company. SEO is important in building your website because it provides you with the leads you need to grow your business.
While SEO is how leads find you, user experience is what closes the sale. If a visitor doesn’t have a good experience on your website, then you will lose money! Try to increase the dwell time for your site to three minutes if you aren’t already there.
If you do a content audit and realize that some several posts or pages rank pretty high, try to rewrite them so that the SEO is more refined. You may be surprised at the increase in rank you get, just for refining content.
Getting rid of content that is full of fluff or just meant for gaining visitors through keyword placement is important to gain loyal organic traffic. Consider going through your content and weeding out anything that doesn’t give your visitors an engaging experience.
Videos help boost traffic with SEO if you utilize the title and description to place your keywords. Consider how fast the videos load and how they look on a smartphone before you publish them on your website.
Optimize for a Featured Position on Google
If you want to be featured at the top of the page as a featured snippet, then optimize your content so that it is clear, easy to scan, and is easy to read on all devices.
Make Your Content Evergreen
If your content is evergreen, then it doesn’t expire with dates or events that pass. Consider using long-form content to show that you are an expert in your field and outrank your competitors. Long-form content that is over 2,000 words is ideal. Content that is current, relevant, and offers your visitors important information will keep leads browsing your website longer!