Author Archive

Combine Your PPC Campaign with Video Ads

While it sounds complicated, combining a PPC campaign with video ads is an underused but profitable way to get customers. Most people know what YouTube is and frankly, watching videos is more entertaining to most of the population than reading text on a website or ad. If you have a traditional PPC (paid per click) […]

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Optimizing Your Site for Voice Search!

More than ever before voice search is something people use on a daily basis. It is also a good place to start expanding your SEO strategy. Voice search is more conversational than typing, so it broadens the type of keywords or phrases that you can use in your content. Ask a Question! To optimize for […]

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How to Make Your Website User-Friendly for the Visually Impaired

While most people trying to make websites more accessible for everyone, sometimes sites still fall short. There are a few ways to make sure you are giving everyone a fair chance at the information on your site. Many times, the owner of a website will ask aweb designer to make a site that will drive […]

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Paid Search Tips for Local Business

If you have a local business that wants to source local customers and clients instead of national, you can use pay per click campaigns to target the right people for your leads. PPC offers businesses the ability to gain local people and create more trust right in the ad. Think Smaller If you are looking […]

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Fresh Content and SEO

If you have a website that rarely changes, you may be wondering how to keep the content fresh. It is important to keep your content updated and relevant to rank well on search engines. Fresh content is a part of how well you rank. What Changes Should You Make? You can change tiny details here […]

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Use Social Media to Attract Your Customers

A fantastic way to get customers to an e-commerce website is through social media. Having someone that is dedicated to promoting your products in unique ways on your social media accounts can have a significant impact on sales. If you have an ecommerce web designer, make sure you choose pictures with them that also look […]

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The Color of Success

A successful website may have a lot to do with colors! Web design is all about getting the right feeling out to the viewers. Colors are the biggest part of conveying how the brand should make a visitor feel. Whether it is calm or excited about a brand, choosing the right colors is necessary to […]

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What Does Your Website Have to do With Your PPC Campaign?

If you have a website and a PPC campaign, your website has the ability to ruin the leads you acquire from your PPC efforts. It is important to keep your website healthy to transfer as many leads into customers as possible. Acquiring a customer from a PPC campaign has several factors. Customer experience on your […]

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SEO and Valuable Content

Writing SEO content is a bit more difficult than it used to be. Years ago, writers would put in several keywords into articles that didn’t offer any unique information to the world. Sometimes you’d see the same or comparable articles on blogs. This was to boost page rankings and get more people to click on […]

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