Business Marketing Podcasts

Blog: Google Ads Management

The Intent Multiplier: Combine Google Ads Data with Buyer Signals
Google Ads Management

The Intent Multiplier: Combine Google Ads Data with Buyer Signals

For the CEO demanding efficiency and measurable ROI, nothing is more frustrating than wasted Google Ads budget and low conversions....
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Seasonal Retention Campaigns to Maximize Q4 and Q1 Engagement
Google Ads Management

Seasonal Retention Campaigns to Maximize Q4 and Q1 Engagement

For the growth-driven CEO, Q4 and Q1 represent more than just annual closing and new beginnings; they are critical periods...
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How to Upsell and Cross-Sell Google Ads to Expand Existing Account Revenue
Google Ads Management

How to Upsell and Cross-Sell Google Ads to Expand Existing Account Revenue

For the growth-driven CEO, the most efficient path to scaling revenue often lies not in chasing an endless stream of...
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Skip to Close: Google Ads Landing Pages That Replace Sales Presentations
Google Ads Management

Skip to Close: Google Ads Landing Pages That Replace Sales Presentations

Wasting Google Ads budget on poor targeting and low conversions is a major pain point. You're investing in PPC for...
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Phone Lead Optimization: Call-Only Campaigns for Immediate Sales Conversations
Google Ads Management

Phone Lead Optimization: Call-Only Campaigns for Immediate Sales Conversations

As a growth-driven CEO leading a B2B service-based business, your ultimate goal is to increase qualified inbound leads and shorten...
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High-Value Client Targeting: Google Ads for Enterprise-Level Prospects
Google Ads Management

High-Value Client Targeting: Google Ads for Enterprise-Level Prospects

As a CEO leading a B2B service-based business, you know the critical importance of increasing qualified inbound leads to fuel...
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The 40-Day Sales Sprint: How Google Ads Cut Our B2B Sales Cycle in Half
Google Ads Management

The 40-Day Sales Sprint: How Google Ads Cut Our B2B Sales Cycle in Half

Are you tired of marketing efforts that feel like throwing spaghetti at a wall, hoping something sticks? Do endless SEO...
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Custom Audiences from Customer Lists: Target Your Best Prospects on Google
Google Ads Management

Custom Audiences from Customer Lists: Target Your Best Prospects on Google

As a CEO, you know the frustration of a wasted marketing budget. You’ve invested in Google Ads, but the leads...
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Stop Wasting Ad Spend: The 12-Point Checklist for Optimal Google Ads Hygiene
Google Ads Management

Stop Wasting Ad Spend: The 12-Point Checklist for Optimal Google Ads Hygiene

If you're a business leader, you've likely felt the frustration of a seemingly endless marketing budget drain. You know Google...
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Exclusion List Mastery: An Ad Exclusion Strategy for Better Campaign Performance
Google Ads Management

Exclusion List Mastery: An Ad Exclusion Strategy for Better Campaign Performance

Your paid ad campaigns are running, but are they truly delivering? The numbers on your dashboard may show clicks and...
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