The Psychology of Website Layout: How to Design for Conversions

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Today, we’re going to dive into something super cool: the psychology of website layout. Now, you might be wondering what that means, but don’t worry, we’ll break it down in simple terms. Imagine you’re setting up a lemonade stand, and you want people to buy your lemonade. How you arrange your stand and the tasty lemonade can make a big difference. The same goes for websites! So, let’s learn how to design websites that make people want to click, buy, and stay a while.

The Psychology of Website Layout

 

The First Impression

When someone visits your website, it’s like meeting a new friend. First impressions matter! Here’s how you can create a fantastic first impression on your website:

Choose the Right Colors

Think about colors like red, blue, or green. Each color can make people feel different things. For example, red might make them excited, while blue might make them calm. Choose colors that match the feeling you want your website to have.

Example: Facebook uses blue for a calm and friendly vibe.

Clear Logo and Name

Imagine your lemonade stand without a sign. People wouldn’t know what you’re selling! On your website, make sure your logo and website name are easy to see. This helps visitors know they’re in the right place.

Example: The Nike website has a clear logo and name.

Big and Beautiful Pictures

Just like a yummy picture of your lemonade makes people thirsty, nice pictures on your website grab attention. Use big, high-quality images that show what your website is about.

Example: Airbnb uses stunning pictures of places to stay.

Easy Navigation

Now that you’ve made a good first impression, let’s talk about helping your visitors find their way around your website.

Simple Menu

Imagine if your lemonade stand had ten different menus, and your customers had to search for the lemonade! Make your website menu simple with clear labels, like “Home,” “About Us,” and “Contact.”

Example: Amazon’s menu is easy to follow with categories like “Books” and “Electronics.”

Search Bar

Sometimes, your visitors know exactly what they want. A search bar is like a magic tool to help them find it quickly.

Example: Google’s search bar is super simple yet powerful.

Links That Look Clickable

Links are like stepping stones on your website’s path. Make them stand out by changing their color or underlining them. People will know where to click!

Example: Wikipedia uses blue links that are easy to spot.

 

The Power of Storytelling

Now, let’s talk about something exciting – storytelling on your website!

Hero Image and Tagline

Just like a storybook cover, your website should have a hero image (a big picture) and a tagline (a short sentence) that tell visitors what your website is all about.

Example: Disney’s website has a magical hero image with the tagline, “The Official Home for All Things Disney.”

Customer Reviews and Testimonials

Imagine if your friend said your lemonade was the best! Share what your customers say about your product or service. It helps build trust.

Example: Amazon shows customer reviews to help you decide what to buy.

About Us Page

Every story has characters. On your “About Us” page, introduce yourself or your team. People like to know who they’re dealing with.

Example: Apple’s “About Us” page talks about their team and mission.

 

The Secret of Buttons

Buttons are like the “Buy Now” sign on your lemonade stand. Let’s see how they work on websites!

Make Buttons Stand Out

Buttons should be colorful and easy to see. Use contrasting colors to make them pop.

Example: On Netflix, the “Watch Now” button is red, which stands out against the black background.

Use Action Words

Buttons should say what they do. Instead of “Click Here,” use words like “Buy,” “Sign Up,” or “Get Started.”

Example: Dropbox uses “Sign Up for Free” instead of just “Sign Up.”

Keep It Simple

Don’t clutter your buttons with too much text. Make them clear and easy to understand.

Example: YouTube’s “Subscribe” button is simple and clear.

 

Mobile-Friendly Magic

More and more people use phones and tablets to browse the web. Let’s make sure your website works like magic on these devices!

Responsive Design

Your website should look good and work well on small screens. It should adjust to fit different devices, like phones and tablets.

Example: The BBC website looks great on both computers and phones.

Big Buttons and Text

On tiny screens, it’s hard to tap small buttons or read tiny text. Make everything bigger and touch-friendly for mobile users.

Example: The Airbnb app has big buttons for easy booking.

Trust Signals

Imagine if your lemonade stand had a certificate that said your lemonade was super safe to drink. People would trust you more. Your website needs trust signals too!

Security Badges

Show badges that tell people their information is safe with you. This can be a padlock or a “Secure” label.

Example: PayPal uses a padlock to show that transactions are secure.

Trustworthy Contact Info

Share your contact information so people know you’re real. An email address and phone number can do wonders!

Example: Microsoft’s website has clear contact info in the footer.

Privacy Policy

Imagine if you told your customers that you wouldn’t share their lemonade secrets. A privacy policy is like that. It tells people how you’ll use their information.

Example: Facebook’s privacy policy explains how they protect user data.

 

Testing and Tweaking

You’ve designed an amazing website, but it’s not over yet! You should keep improving it.

A/B Testing

Try different versions of your website to see which one works better. It’s like testing two lemonade recipes to find the tastiest one.

Example: Google ran A/B tests to find the best shade of blue for links.

User Feedback

Ask your visitors for feedback. They can tell you what they like or don’t like about your website.

Example: Amazon asks for reviews and ratings after purchases.

 

Conclusion

Wow, we’ve covered a lot! Remember, designing a website that makes people stay, click, and buy is like setting up a fantastic lemonade stand. You want to create a welcoming first impression, make navigation easy, tell a great story, have inviting buttons, be mobile-friendly, show trust signals, and keep improving.

Just like making lemonade, website design takes practice. So, keep learning, experimenting, and having fun with it! You’ve got this! 

Post Written by

Jo Medico is DoubleDome's Director of Client Services who ensures our company remains a proactive and value-adding partner to all of our clients. When she's offline, she loves spending time with her son trying out new local cafes. She's also a fitness enthusiast and likes to be at the beach or do anything outdoorsy.
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