By Jo Medico
You’ve built a caring, supportive environment for your residents. You’re deeply connected to your community, and you know your facility provides exceptional memory care and skilled nursing. But are you reaching the families who need your services most? In today’s digital age, families are turning to search engines like Google to find the best eldercare options. If your facility isn’t showing up in “near me” searches and Google Maps, you’re missing out on vital opportunities.
The Challenge: Getting Found Locally
Many eldercare facilities rely on word-of-mouth and traditional outreach. While these methods are valuable, they’re not enough to compete in today’s digital landscape. Potential residents and their families are actively searching online, and they expect to find comprehensive information quickly.
The Solution: Local SEO for Eldercare
Local SEO is the key to improving your online visibility and attracting more families to your facility. It’s about optimizing your online presence to rank higher in local search results, driving more traffic to your website, and ultimately, increasing your occupancy rates.
How to Improve Local SEO for Eldercare Facilities
Here’s a step-by-step guide to help you get started:
- Optimize Your Google Business Profile (GBP):
- Your GBP is your facility’s online business card. Ensure it’s complete, accurate, and up-to-date.
- Use high-quality photos and videos to showcase your facility’s strengths and create a welcoming atmosphere.
- Respond to reviews promptly and professionally. Positive reviews build trust and credibility.
- Enhance Your Website’s Local SEO:
- Include your facility’s name, address, and phone number (NAP) on every page of your website.
- Create location-specific content that highlights your facility’s unique features and services.
- Use relevant keywords throughout your website, including “memory care near me,” “skilled nursing in [city],” and other location-based terms.
- Build Local Citations:
- Local citations are online mentions of your facility’s NAP. Ensure your information is consistent across all directories, such as Yelp, Bing Places, and industry-specific directories.
- Accurate and consistent citations improve your facility’s online visibility and search rankings.
- Focus on Online Reviews:
- Encourage residents and their families to leave positive reviews on your GBP and other review platforms.
- Address negative reviews professionally and constructively.
- Positive reviews not only improve your search rankings but also build trust and credibility.
- Create Local Content:
- Develop blog posts, articles, and videos that address the concerns and questions of potential residents and their families.
- Highlight your facility’s community involvement and local partnerships.
- Share success stories and testimonials to showcase the positive impact your facility has on residents’ lives.
- Ensure Mobile-Friendliness:
- Many families search for eldercare services on their mobile devices. Ensure your website is mobile-friendly and easy to navigate.
Why Local SEO Matters for Eldercare
By implementing these local SEO strategies, you can:
- Increase your online visibility and attract more families searching for eldercare services.
- Build trust and credibility within your local community.
- Drive more traffic to your website and increase the number of scheduled tours.
- Improve your facility’s reputation management and attract high-quality caregivers.
DoubleDome Digital Marketing: Your Local SEO Partner
At DoubleDome Digital Marketing, we understand the unique needs of eldercare facilities. We specialize in developing local SEO strategies that drive results and help you reach your occupancy goals. We understand HIPAA concerns and will work with you to ensure all marketing is compliant.
We provide:
- Comprehensive local SEO audits and strategy development.
- Google Business Profile optimization and management.
- Website optimization and content creation.
- Reputation management and review generation.
- Clear, measurable ROI tracking.
Ready to improve your local SEO and reach more families?
Contact DoubleDome Digital Marketing today for a consultation and discover how we can help you build your online presence and achieve your occupancy goals. We are ready to help you build trust and increase inquiries, compliantly and effectively.
