CASE STUDY -- Hardscape Marketing Lead Generation

Our client is a family-owned hardscaping contractor with over 20 years of experience designing and installing custom outdoor living spaces—everything from elegant patios and walkways to retaining walls and pool surrounds. Serving both residential and commercial customers across their region, they’ve built a reputation for craftsmanship and attention to detail. Despite a loyal referral base, they recognized the need to expand their reach online in order to grow year-round demand and compete against larger, franchise-backed firms.

Although their workmanship was excellent, the company struggled with an unpredictable pipeline of qualified residential leads. In a market saturated with well-funded competitors, they needed a way to stand out, connect with homeowners actively planning hardscape projects, and maximize every marketing dollar.

We crafted an intent-driven digital marketing strategy focused on high-value search terms and conversion optimization. We launched highly segmented Google Ads campaigns—complete with geo-targeting, compelling ad copy, and optimized bid strategies—to capture ready-to-hire prospects. On the site, we redesigned landing pages with clear calls-to-action, testimonial highlights, and easy quote forms. To sustain engagement, we implemented a retargeting funnel that reminded past visitors of their project goals, driving a steady stream of qualified inquiries and a significant increase in booked proposals.