CASE STUDY -- Kitchen Design Google Ads Management

This company stands as the epitome of luxury and sophistication in the realm of kitchen appliances. Established in 1992 and nestled in the heart of Georgia, its showroom is a haven where culinary dreams come to life. With a curated selection of the finest appliances, each piece exudes elegance, functionality, and timeless style.

Our client faced challenges in effectively targeting diverse customer segments and differentiating itself in a competitive market. The firm had to overcome hurdles like long decision-making processes, high competition, and the need for strong online visibility, while also nurturing leads through longer sales cycles. Additionally, issues with ad budget optimization, visual appeal, and building trust through reviews and case studies hindered lead flow and conversion rates.

We tackled their challenges by designing a tailored Google Ads strategy that aligned with their business goals. Through targeted keyword selection and geotargeting, we ensured their ads reached homeowners searching for kitchen appliances and kitchen design services in their designated regions. To navigate seasonality, we implemented ad scheduling and flexible budgeting, scaling campaigns during slower periods to maintain steady lead generation. To foster trust, we included ad extensions with customer reviews and ratings and utilized remarketing to stay visible to past website visitors. By employing competitive bidding strategies and Local Service Ads, we enabled them to compete effectively with larger firms, securing prime ad placements without a substantial budget. Lastly, through conversion tracking and GTM integration, we gained valuable insights into lead quality, optimizing campaigns to maximize ROI.