By Jo Medico

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This excerpt from “Repurposing Content: Breathe New Life into Your Marketing Assets” advocates for maximizing marketing efforts by transforming existing content into various formats. The article details the time and resource-saving benefits, expanded reach, and SEO improvements this strategy offers. It provides examples of repurposing different content types (blog posts, webinars, white papers) and offers practical tips for successful implementation, including audience identification, format optimization, and performance tracking. The ultimate goal is to create a more efficient and impactful marketing approach.