10 Sales Pitch Techniques To Help Better Connect With Your Customers


As a small business owner, you know that sales pitches are an essential part of your job. But sometimes it can be difficult to connect with customers and make them feel interested in what you’re selling. In today’s blog post, we’ll share 10 sales pitch techniques that can help you better engage with potential customers. By using these tips, you’ll be able to create a more persuasive and effective pitch that will help close more deals. So let’s get started!

group of 4 persons discussing as representationg for sales pitch topic


1. Establish common ground.

One of the best ways to connect with someone is to find something that you have in common. Whether it’s a shared interest, hobby, or background, using the common ground as a starting point can help you build rapport with the other person. For example, if you’re selling software to a small business owner, you might mention that you’re also a small business owner and understand the challenges they face. This will help them see you as more than just a salesperson, but as someone who can relate to their situation.

2. Use names often.

People like hearing their own name and feel flattered when others use it frequently. Make sure to use your customers’ names throughout the conversation so they feel like you’re speaking directly to them. For example, you might say “As we discussed yesterday, John, I think our software would be a great fit for your needs.” By using their name, you’re showing that you remember what they told you and are invested in finding a solution that meets their specific needs.

3. Be genuine and honest.

Customers can sense when someone is being inauthentic, so it’s important that you be genuine in your interactions. Be honest about what your product or service can and cannot do so the customer doesn’t feel misled later on. It’s also important to be transparent about pricing so there are no surprises down the road. By being upfront and honest from the start, you’ll build trust with the customer which is essential for making a sale.

4. Pay attention to body language.

Body language is another important way to gauge whether or not someone is interested in what you’re saying. If they’re making eye contact and leaning in, it’s a good sign that they’re engaged in the conversation. On the other hand, if they’re crossing their arms or looking around the room, it could be an indication that they’re bored or disinterested. Paying attention to these nonverbal cues will give you an idea of how well your pitch is being received and whether or not you need to make any adjustments.

5. Tell a story.

Stories are powerful tools that can help forge an emotional connection with your audience. When telling a story, make sure to focus on using describing details and sensory language so that your listener can really visualize and feel what you are saying. This will make your story more impactful and memorable.

6. Ask smart questions.

Asking smart questions during a sales pitch is a surefire way to make an impact and stand out from the competition. Not only will your prospect be more impressed by the knowledge you demonstrate, but it also gives them more information on which to base their decisions. Asking thoughtful questions can help you identify what the customer’s needs are and ensure that your sales pitch provides a tailored solution to those exact needs. Additionally, it allows for authentic conversation that can build rapport and trust between salesperson and customer. Smart questions add value not only to you, but also to your customer, so why not give it a try?

7. Take objections as opportunities.

It’s normal for customers to have objections when presented with a sales pitch but rather than seeing these objections as roadblocks, view them as opportunities instead. Objections give you valuable insights into what is essential to the customer and how best to address their needs moving forward.

8. Address concerns head-on and treat customers with respect at all times.

If you have a concern about any aspect of your purchase, don’t try to downplay it or sidetrack the conversation by asking questions like “What’s wrong?” This only makes people feel more skeptical about what they’re hearing from the start – so instead let me hear those problems right here in order for us can resolve this issue quickly together.

9. Focus on value.

In sales, focusing on value is essential for both parties involved. When sales professionals are focused on value, they can hone in on the benefits of the product or service and build strong relationships with clients by engaging in meaningful conversations centered around understanding their needs. Instead of building a sales pitch around the features and benefits of a product or service, sales professionals should focus on solving client problems through innovative solutions that add value to their lives. Ultimately, this increased focus will make sales processes more robust and beneficial for everyone involved.

10. End on a strong note.

Crafting a sales pitch is an important skill that all sales representatives need to hone. But creating a great sales experience doesn’t end with delivering the pitch. Your sales reps should also aim to finish their sales interactions on a high note, so customers will know they made the right decision when doing business with you. This provides assurance and security that your customer’s needs are taken care of and your sales reps are on top of their game. With an effective ending to sales interactions, you can set yourself apart from the competition and encourage customers to come back for more!


Closing a sale requires more than just delivering a great pitch; it requires building a connection with the potential customer first. These 10 sales pitch techniques will help you better connect with customers so you can close more deals and grow your business: establish common ground, use names often, be genuine and honest, pay attention to body language, avoid jargon, tell stories instead of mentioning features/benefits list​s, focus on solving problems instead of selling products/services, emphasize what’s unique about your offering​s, ask questions​ ​and actively listen, and follow up after meetings. By following these tips, you’ll be well on your way to becoming a master salesperson!

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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