Understanding and Implementing Lead Magnets into a Small Business


To understand what a lead magnet is, you must first know what its purpose is. A lead magnet is a way for businesses to get contact details of potential clients and customers. A lead magnet isn’t effective unless it’s cheap and convenient for a business to implement. It’s even possible to use an effective lead magnet for completely free.

Starting with a Lead Magnet

Email marketing is a great way to keep your audience informed, educated, and aware of your brand. However, you’ll have to build an email list before you can begin email marketing.

Lead magnets are the best way to generate an email list. They work by providing potential customers with insensitive and encouraging them to give you their contact information. A lead magnet can take the form of a coupon, a discount, a newsletter, or even complimentary products.

Once you have the proper contact details, you can add them to your weekly or monthly newsletter to help build brand recognition and advertise.

Understanding and Implementing Lead Magnets into a Small Business

The Best Lead Magnets

A newsletter itself is a common way to get contact information. You can have a small form at the bottom of your website encouraging potential customers to sign up for a free email service. This will get you a few contacts, but it isn’t exactly the best way to generate leads. However, it is a great tool to use alongside other forms of lead magnets.

The type of lead magnet you can implement will depend entirely on the type of business you have. Free eBooks are a great way to get contact information for lots of different businesses. eBooks are often free to make and has no cost to distribute. These eBooks can contain product catalogues, information, and much more. The limitations of using eBooks as lead magnets are only confined by your own creativity.

Giveaways and contests are another great way to implement a lead magnet, no matter what type of business you have. Consumers love giveaways and they will provide you with their contact information for a chance at a freebie.

Below are some more lead magnet ideas:

  • Webinars
  • Product samples
  • Free trials
  • Free videos
  • Tiered subscriptions with a free tier
  • Free templates

Using any number of these techniques will generate leads, increase brand recognition, and most importantly, increase revenue.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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