By Jim Clanin
Each new year will bring about new changes in web design and e-commerce development that every business should take note of to remain competitive in today’s booming online marketing network. A successful Atlanta Ecommerce Website Design reveals 6 of the latest 2021 e-commerce web design trends that are getting some extra attention this year.
1. Responsive Websites
While not really new, responsive websites have become almost expected these days. Businesses who in the past did not listen to this promotion and add it into their website design strategy will likely want to add it now.
Online e-commerce sites need to engage prospective online customers by offering them a user-friendly webpage experience that includes elements of responsive websites if they haven’t done so already.
Since younger online shoppers already use their mobile devices to search for things they wish to buy online, big-name search sites, like Google, are adding a feature called mobile-first indexing designed to rank websites higher based on their optimization level for mobile users.
2. Progressive Web Apps (PWA)
The big names in new web design trends are termed progressive web apps (PWA) that give a website some of the features that once only native apps could do. These features include offline and hardware access and push notifications among others.
These progressive web apps truly bring all of the advantages of the world wide web forward and out of the shadows making this browsing experience more functional and closer to what consumers today want.
It is now estimated that upwards of 80% of the time users are on their mobile devices are taking advantage of these applications.
3. AI-Powered Chatbots
Another leading trend being seen in web design circles is the use of more AI-powered chatbots. This automated customer-assist program offers an immediate response to a customer on the site. This is an important customer service feature that can handle a number of consumer inquiries and direct them to the right place or to a live support person for further assistance. These bots can also be programmed to give answers to the business’s common FAQs, take orders and more.
The AI-powered chatbot is especially helpful for companies that have store sites all over the world. Since it would take a small fortune to hire enough live employees to field these easier inquiries, this chatbot is an excellent alternative for those off-hours due to different time zones based on each geographical location.
4. Push Notifications
Push notifications are used for mobile users, but these features are gaining in popularity when added to web apps. The company can send different sorts of notifications based on a user’s behavior history while on the site. This is an automatic feature that does not require consumers having to fill in time-consuming online contact forms or give out their email address.
5. Motion UI
The use of motion UI is gaining traction as companies try to make their online websites more attractive to online users. This is a SASS library that allows animated design elements that move in a beautiful and interesting manner.
This is often used as a way for users to track the progress of a download or other time-consuming task while navigating the website or making a purchase.
6. Accelerated Mobile Pages (AMP)
Back in 2015, Google developed a new technology known today as accelerated mobile pages or AMP. This seeks to encourage companies to build websites that load quickly and work seamlessly across mobile devices as well.
This technological feature speeds up pages of a website, improves the user’s overall online experience and can also help in SEO ranking due to its faster load capability.
Talk to an experienced ecommerce developer, such as DoubleDome Digital Marketing, for details.