If you plan on running a local PPC (pay-per-click) campaign for your business, there are a few add-ons or enhancements for Google AdWords that will make your campaign a pleasure to run. The more specific you are with your local PPC campaign, the closer you will get to your ideal consumer.
Don’t Forget Your Location!
Name your location in your Ad Group so that your analytics are well organized when you run your reports. Location is also important when you search for people that match certain demographics for your PPC campaign. If you don’t add enough detail to the location of your local PPC campaign, your analytics will be all over the place! To make sure you are targeting the right people and your campaign is well organized, check to make sure you are entering your location during each step on your PPC campaign.
Check Mobile Clicks
Everything is going mobile now, so checking for the device and tablet or mobile clicks when you are planning your campaign will help give you some insight on how profitable your website is on mobile and tablet versions.
Target Your Customers
One of the best ways to make sure you have exactly the clients or customers you want is to target them by location and fill out the information for the demographics that match your typical consumer.
Add Extensions
Whether you have a paid search agency to add extensions to your campaign or you do it, it is important to know all of your options if you want to add on extensions for your local PPC campaign later.
- Add on your phone number or a button to make a call if you are on a smartphone.
- Add a message extension. This extension is for people who would rather text than call.
- Links to other sites within your main site – Sitelink extensions. Use this feature for linked titles or titles with descriptions.
- There are many more extensions for your PPC campaign. If you are interested in making your ad count, use extensions to get ahead of your competition!
