4 Ways to Diversify Your SEO Strategy for 2013

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The number one SEO strategy you need to know for 2013 doesn’t have anything to do with link-building strategies, website optimization, or social marketing. Well, not directly. This year, it all boils down to one word:

We’ve seen Google make some enormous changes over the last year, and they’re not going to stop any time soon. It’s clear than any approach based on a single method is short-sighted and highly vulnerable to change. What’s the best way to guard what you’ve created, and build a better Search Engine Optimization strategy going forward?

1.  Diversify Traffic Sources

Think about how much you depend on Google for traffic. What would happen if they suddenly changed something that drastically impacted that traffic? Even if your tactics are all white-hat, even if your Search Engine Optimization firm follow the rules precisely, the rules could change and your traffic could dry up in the blink of an eye.

It’s tough to think beyond Google, but it’s important and necessary to do so. Those of us who depend on Google for our living are at the mercy of their constantly changing algorithm.

2.  Diversify Anchor Text

This is a simple, tangible thing you can do right now. The Penguin Update made it clear that aggressive inbound links in your anchor text – not even a solid strategy before – is only going to hurt your standing with Google.

You know when your anchor text is spammy and unnatural. The best way to make sure your anchor text is natural is to just stop worrying so much about it. Write relevant text, and drop a relevant keyword or two in there when the context provides for it.

3.  Diversify Links

There are a variety of link-building tactics, and any one of them can be low-quality if you don’t use it honestly. Manual link-building is never more obvious than when your page uses only one easy tactic. Examine what kind of links you built last year, and make an effort to try some new methods this year.

4.  Diversify Marketing Strategies

If you don’t believe in your product or service, marketing amounts to little more than trying to dupe potential customers into a purchase. It’s trickery, and it doesn’t build a long-lasting and loyal customer base.

When you offer something that you’re truly passionate about, it will come through in your content, your service, your website. Marketing naturally happens in everything you do when you have a real value proposition.

If you don’t have that, the best SEO strategy in the world can’t help you truly build a customer base.

Those are our top suggestions for diversifying your SEO portfolio. What would you add to the list?

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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