By 2015, paid local-search spending is expected to decrease 22 points from $3.1 billion this year to $2.8 billion. Paid search is projected to take the biggest dive, while email marketing spend is projected to double in the same period.
Growth in email marketing spend among small businesses is the third fastest after targeted display and online video. Small and medium businesses are expected to spend nearly nine times more on targeted display over the next five years, from $93 million this year to $901 million in 2015; while online video spending will jump $847 million to $2.8 billion.
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