Google’s Official Statement on How To Deal With Low Quality Inbound Links

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Google has released an official statement about poor inbound links

Last month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

  • Linking is a significant factor in Google’s ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.
  • If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.
  • It the webmasters of the spammy website are not cooperative, don’t worry and focus on the links that are under your control.
  • Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.
  • It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.
  • Google says that low-quality links rarely stand the test of time and that they may not be considered by Google’s ranking algorithm.
  • If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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