SEO vs. Social Media: Which Is Better?


Search is an intent driven activity. Individuals don’t randomly search much, we search to find answers, information, goods and services to consume. The power of search engine optimization is pretty focused. Be in front of the consumer at the time of consumption. There’s no more effective time to be present and no more effective way of knowing what is desired. All the social graph analysis in the world won’t tell you that Sunday evening, Bob got fed up with his current selection of footwear and, after some searching, spent a few hundred dollars on an e-commerce site. However, being front and center when he searched for “mens shoes” brought them some nice business.

Social Networks, whether Twitter, Facebook, LinkedIn, Flickr, Reddit, StumbleUpon or something else – is about connections, interaction and discovery. We hardly ever use these portals as a way to find answers, though they certainly may provide plenty of information to unasked questions.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website:

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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