By Jim Clanin
For busy small business owners, website design and functionality probably falls at the bottom of the priority list. It works, displays your phone number, email address, and location information and some static photos – so why should spending money or time on refreshing or reviewing a website design be a priority when there are so many other things to focus energy on?
You only get .05 seconds to make a positive impression on your website visitors! Your site has to grab their attention and provide them with a good visual user experience. Here are some fairly simple and quick ways to update or refresh your website design to keep your visitors engaged with your site and your business.
- Use Icons
Icons spruce up a website and help break up a page if there is a lot of ‘white space’ or are a large amount of text. Icons, if used correctly, make a website more attractive and engaging for viewers and help tell your business story. They can help summarize content, draw attention to special items on a page and can increase a page’s readability. Moderation is key with icons, though, make sure not to go overboard.
- Upgrade to High-Quality Photos
High-quality photos and images can also be used to break up text and insert personality or a story into your website and text. They also provide a sense of legitimacy and credibility that a smartphone camera photo may not be able to do. Quality, engaging images add life to a website and increase conversions! People don’t just browse websites anymore; they seek to experience them. Using the right images can boost your site’s conversions and get you to connect better with your target audience. There are several places to purchase high-quality photos. We are fans of Dollarphotoclub.com, an affordable provider of high-quality photos and images.
- Update Typography
Your website likely has a lot of text on it. Using a legible and clean font is vital in the visual appeal of a website and helps tell your company ‘vibe.’ Using appropriate typography throughout a website can help reflect and communicate a brand. If your company style is serious, clean and modern, impactful and strong, or casual, the typography should reflect it. Use a clean and legible font that is readable and welcoming to your visitors. Consider font pairings, or using different fonts for body text and headlines that work together visually.
- Get Creative With Color
Changing colors on a website is a simple way to have refresh a website. There are endless options to choose from. It may be more difficult with businesses that have strict style guides to updating colors, however simply adding a new accent color or changing the primary and accent colors in icons, headlines or buttons are easy small touches you can make.
- Upgrade Social Icons
Most websites and businesses have social icons. An easy way to refresh a website is to move the icons to a different location or change the icon design style. You don’t have to stick with the basic LinkedIn or Facebook Icons. There are several different styles to choose from that can complement or match your business brand and website design.
These website design refresh techniques are easy to make and can have an impact on website visitor engagement with your business and help increase conversions. If you’re looking for advice or assistance with your website design, call DoubleDome Web Technologies. We’re web design experts!
