By admin
Your competitors might be ranking for keywords you didn’t even know existed—traffic and leads slipping past you because of gaps in your content. That’s where content gap analysis steps in. In this episode, we’ll walk through how to identify the topics your rivals are capturing, fill those gaps with high-quality content, and turn missed opportunities into growth.
Key Takeaways
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Define what content gap analysis means
It’s the process of uncovering keywords and content your competitors rank for—but you don’t (or rank poorly for). These are the missing pieces in your content strategy that are already driving your target audience’s traffic. -
How to perform the gap analysis
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Identify your organic competitors (not just business competitors).
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Extract their keyword portfolios—especially high-traffic terms.
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Compare to your own keyword set to find gaps.
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Prioritize gaps by relevance, volume, and difficulty.
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Create content that fills those gaps with more value, insight, or depth than your competitors.
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What kinds of content to fill gaps
Use blog posts, service pages, guides, case studies, or whitepapers—whatever fits the user intent behind the keyword. Make sure your content is comprehensive and gives more value than what’s already ranking. -
The impact on SEO performance
Filling those gaps helps improve your site’s authority, increases your reach into new queries, and drives qualified traffic that you wouldn’t have reached otherwise.
Final Thoughts
Content gap analysis is a foundational strategy if you want to move from reactive to strategic in your SEO. By systematically uncovering what your audience is searching for (via your competitors), you gain direction—no guesswork, just targeted content development following real demand.
Ready to Close the Gaps in Your SEO Strategy?
Start your content gap analysis this week: list your organic competitors, export their keyword rankings, compare to your own, and begin creating content to fill your top 5–10 gaps. If you’d like help running the analysis or planning content to capture those gaps, let’s team up and build a gap-to-growth roadmap.
