By admin
In this episode, we explore strategies for small businesses to effectively compete with larger companies in Google Ads during the holiday season. Key topics include:
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Starting Early: Launching campaigns in November to build momentum before December’s peak shopping period.
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Focusing on Long-Tail Keywords: Targeting specific, less competitive search terms to attract highly interested customers.
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Highlighting Unique Selling Propositions (USPs): Emphasizing what sets your business apart to capture consumer attention.
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Utilizing Ad Extensions: Enhancing ads with additional information like location and promotions to improve visibility and engagement.
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Monitoring and Adjusting Campaigns: Regularly analyzing performance data to optimize strategies and maximize return on investment.
Tune in to discover how these tactics can help your small business stand out and succeed in the competitive holiday advertising landscape.
