By admin
Even a well-built campaign can leak budget if neglected. That’s where Google Ads Hygiene comes into play: a routine checkup for your ad account to prevent waste, fix inefficiencies, and keep performance strong. In this episode, we break down what it means to maintain hygiene in your Google Ads account and the monthly tasks you should commit to.
Key Takeaways
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Bid, Budget & Bidding Strategy Adjustments
Regularly review which campaigns are performing, shift budget away from underperformers, raise bids on high-converting keywords, and ensure your chosen bidding strategy still fits your goals.
Monitor pacing to detect under- or overspending. -
Keyword & Targeting Refinements
Use the Search Terms Report to add negative keywords that prevent irrelevant traffic.
Discover new converting keywords and incorporate them.
Analyze your audience demographics, ad schedules, location, and device performance—exclude segments that consistently underperform. -
Ad Copy & Landing Page Maintenance
Pause ads that get clicks but no conversions. Use insights from top performers to craft new variants.
Evaluate landing page performance via user behavior tools and optimize for conversion.
Check for broken URLs or disapproved ads—these break the chain and squander clicks. -
Routine Checks Are Non-negotiable
Google Ads hygiene isn’t optional—it’s the backbone of a sustainable ad strategy. Over time, the small issues add up. Regular maintenance keeps campaigns lean, scalable, and cost-efficient.
Final Thoughts
Google Ads Hygiene is a proactive set of habits—not a once-in-a-while clean-up. By making these 12 monthly checks a standard part of your workflow, you’ll reduce budget drains, sharpen performance, and keep your campaigns running like well-oiled machines.
Ready to Institute Clean Habits in Your Ad Account?
Start applying Google Ads hygiene now: schedule a monthly audit, add negative keywords, pause underperformers, and recalibrate bids and budgets. Want help building a hygiene checklist or automating routine maintenance? Let’s talk and keep your campaigns in top shape.
