Google Modifies Ranking Algorithm to Push Down Low-Quality Sites

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Google Modifies Ranking Algorithm to Push Down Low-Quality Sites
Search Engine Optimization
Google Modifies Ranking Algorithm to Push Down Low-Quality Sites
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In this episode, we delve into Google’s recent modifications to its search ranking algorithm aimed at demoting low-quality websites and enhancing user experience. Key discussion points include:​

  • Purpose of the Algorithm Update: Understanding Google’s intent to reduce the visibility of low-quality sites that offer little value to users, often copying content from other websites or providing superficial information.

  • Impact on Content Farms: Examining how sites that generate articles based on popular search queries without substantial original content are affected by this update.

  • Criteria for High-Quality Sites: Identifying the characteristics that Google considers for better rankings, such as original research, in-depth reports, and insightful analysis.

  • Implications for Publishers and Freelancers: Discussing the broader effects on digital media, including the reduction in freelance contributions by major publishers to comply with Google’s updated policies on low-quality content.

Tune in to learn how these algorithm changes influence search rankings and what content creators can do to align with Google’s quality standards.

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