By admin
In this episode, we explore how to lower CPC and get more clicks without sacrificing performance or lead quality. If you’re running Google Ads and feel like your cost-per-click is eating up your budget too quickly, this discussion is for you.
You’ll learn how to improve ad relevance, organize your campaigns more effectively, and use ad extensions to gain better visibility—all while improving your click-through rate. We also dive into practical tips like negative keyword usage and split testing to fine-tune your strategy for better results over time.
Key Takeaways
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Ad quality impacts CPC: Boosting your Quality Score by improving ad copy, keyword alignment, and landing page experience can lower your costs.
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Campaign structure matters: Tightly themed ad groups and effective use of negative keywords help you avoid wasted spend and target the right audience.
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Use ad extensions strategically: Sitelinks, callouts, and structured snippets can improve visibility and click-through rates.
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Test regularly: A/B testing ad creatives and exploring different bidding strategies will help you find the most cost-effective approach.
Final Thoughts
To lower CPC and get more clicks, advertisers must move beyond bid adjustments and focus on overall campaign quality and relevance. A well-structured, high-performing Google Ads account will naturally attract more qualified traffic at a lower cost.
Ready To Maximize Clicks Without Overspending?
Let DoubleDome’s Google Ads Management team help you reduce costs while increasing impact. From ad structure to ongoing optimization, we help you get more value from every click.
