By admin
Acquiring a new client is expensive. But what if you could generate more revenue from the clients you already have? That’s what comes alive when you upsell Google Ads. In this episode, we’ll dive into smart strategies to expand your existing clients’ ad spend—without pushing them away—and grow your business with higher-value campaigns.
Key Takeaways
-
Identify Upsell Opportunities
Look at the performance of your existing campaigns—where are clients doing well, and where do they have room to expand? Use results to justify upsells in audience targeting, creative, or new channels. -
Position Upsells Based on Value, Not Just Budget
Don’t just ask for more spend—offer strategic upgrades. It could be refining targeting, adding remarketing ads, or integrating new formats like video or responsive search to improve performance. -
Tailor Messaging to Show ROI, Not Just Ad Spend
When presenting upsells, frame them around what the client can earn, not what they’ll spend more. Use previous campaign data to forecast incremental return — that’s how you build trust and willingness. -
Bundle Upsell Offers Thoughtfully
Create tiers of upsell packages: for example, “More Conversions,” “Higher Value Leads,” or “Long-Term Growth.” This lets clients choose the path that aligns with their goals and comfort level. -
Use Reporting & Reviews to Drive Conversations
Regular performance reviews are your opportunity to pitch upsells. Highlight wins, show where performance plateaus, and propose enhancements grounded in data—not guesswork.
Final Thoughts
Upselling Google Ads is not about pressuring clients for more budget; it’s about showing them the next level of value that already exists within their campaigns. When you position upsells strategically and tie them to results, it becomes a win-win for both you and your clients.
Ready to Expand Your Clients’ Ad Impact?
Review your clients’ campaign data to identify high-potential upsell opportunities, create tiered upgrade packages, and prepare value-based proposals. If you’d like help building or presenting these upsell opportunities, let’s collaborate and grow your revenue through smarter upsells—not just more sales.
