By admin
In this podcast episode, we explore how using call bid adjustments in Google Ads can increase inbound call volume and improve conversion rates. Learn how to make your campaigns more effective by focusing on high-intent users who prefer to connect by phone.
Key Discussion Points:
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Understanding Call Bid Adjustments:
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Increase bids specifically for call interactions to boost the visibility of call extensions
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Target users who are more likely to convert through direct phone contact
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Benefits of Prioritizing Calls:
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Phone calls tend to convert at higher rates than standard web clicks
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Direct conversations offer opportunities for personalized service and upselling
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Strategic Implementation Tips:
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Use higher bid adjustments during high-performing timeframes or for call-heavy campaigns
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Continuously review metrics to refine your strategy and maximize ROI
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Listeners will walk away with actionable tactics for using call bid adjustments to improve Google Ads performance and drive more valuable customer interactions.
