Why Video and Livestream Content is Key to Increasing Customer Engagement in 2023


In today’s digital world, video and livestream content are becoming increasingly popular. Businesses of all sizes can now leverage this type of content to engage with their customers in a more meaningful way. It’s no surprise that most businesses have already implemented video and livestream content into their customer engagement strategies to maximize their reach and impact. But why is it so important? Let’s take a look at the benefits of video and livestream content for customer engagement.

a lady in the background doing livestream as representation for the topic about livestream content

The Benefits of Video Content

Video content is one of the most engaging types of media available today. It allows businesses to connect with customers on an emotional level, as well as provide valuable information about products and services. Additionally, videos can be used to showcase new products or services in an exciting way, which helps to increase brand awareness and loyalty from customers. Video content also has the potential to go viral, meaning more people will be exposed to your business without having to spend money on advertising or marketing campaigns.

The Benefits of Livestream Content

Livestreaming is becoming increasingly popular among brands as it allows them to connect directly with customers in real-time. This type of customer engagement allows businesses to answer questions or address concerns quickly and efficiently, resulting in increased trust from customers. It also gives customers an opportunity to get a sneak peek at upcoming products or services before they launch, allowing them to make an informed decision before buying anything from you. Additionally, livestreaming can help boost SEO rankings by increasing website traffic due to the live nature of the stream itself.


Tips on How to Leverage Video and Livestream Content for Your Business

Creating Quality Content

Creating quality video and livestream content is the first step towards increasing customer engagement. Quality content should have an engaging storyline that grabs viewers’ attention right away and keeps them watching until the end. This could include product demonstrations, behind-the-scenes footage of your business operations, or interviews with customers or experts in your industry. Aim to make the videos entertaining, informative, and inspiring—this will help viewers remember your brand long after they have finished watching your videos.

Promoting Your Content

Once you have created high-quality video and livestream content, it is important to promote it in order to reach as many viewers as possible. There are numerous ways to do this. You can promote your content on social media channels such as Facebook, Twitter, Instagram and YouTube; through email campaigns; through paid ads; and even by reaching out directly via text message or phone call if you have contacts in your network who might be interested in watching your videos or attending your livestreams.

Engaging With Viewers

Finally, once people start viewing your video and livestream content, you need to ensure that you are engaging with them in real-time so that they feel connected with you and your brand on an emotional level. You can do this by responding directly to comments on social media posts promoting the videos or livestreams; by starting conversations with viewers during the live broadcast; by hosting Q&A sessions afterwards; or by carrying out surveys after the fact so that you can get feedback from viewers about what they liked (or didn’t like) about the experience.



Video and livestream content are excellent tools for increasing customer engagement because they provide an opportunity for businesses to connect with their audience on an emotional level while also showcasing their products or services in a visually appealing way. Creating quality content is key—it should be entertaining, informative, and inspiring—and then promoting it effectively across various platforms will help reach more people. Finally, engaging with viewers during the live broadcast or afterward helps make customers feel connected with you personally which will lead to increased loyalty over time. All in all leveraging video and livestream content is one of the best ways for small businesses to build relationships with their customers online!

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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