By Jim Clanin
Any business that wants to get into ecommerce has to consider what makes ecommerce sites good or bad. There are a few leaders out there, the names are obvious, and you’ll notice some characteristics that their sites share. Importantly, these sites offer more than just a place to shop. There are many of sites out there that offer that experience and, even if you’re only really competing in the Atlanta, Georgia market, you still need to differentiate yourself from the competition.
For many people, one of the hardest things about getting used to ecommerce sites is buying something without actually seeing it in person. While putting the dimensions of an object on its page is standard procedure for any competition online retailer, it’s not always all that useful for customers when they’re visualizing a product. Consider offering them more. For instance, have pictures of some of your items next to everyday objects to give them a sense of scale. You’ll see this done on many different types of site. Cellular phone sites, for instance, oftentimes have images of their phones next to objects such as playing cards so that people get a better idea of how big it is than they could get from dimensions alone.
A good web design firm can help you add such helpful enhancements to your site. Any company that specializes in ecommerce websites will usually have plenty of small things you can do to make your site a bit better than the rest of what’s out there. Remember that buying on an ecommerce site means buying sight-unseen and that your design should make the customer feel like they have a good idea of what the product is, what it has to offer and how it looks in real life.
DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.
