Use Nine Website Trust Signals to Design a Website That Inspire Customer Confidence in Your Brand


Website Trust Signals

Built Trust to Inspire Customer Confidence

Companies furnishing the best WordPress support services to customers appreciate the vital importance of building trust in their brands. Skilled website developers seek to create sites capable of inspiring confidence in a company. Consider using some of these features to reassure customers about your products and services. These nine website trust signals help differentiate extraordinary customer assistance from mundane service:


1. Supply Genuinely Valuable Content

One important element of establishing customer trust in a brand involves providing useful content. This aspect of creating a WordPress site does require effort. Yet it ultimately conveys the value of the brand to customers.

2. Offer Customer Reviews

Today, allowing customers to supply website reviews serves as an important aspect of conducting business in cyberspace. Visitors may doubt whether or not an enterprise values their patronage if a site manager fails to encourage feedback. One study released in 2014 found that 88% of consumers indicated they trusted online reviews to the same extent as a personal recommendation!

3. Maintain Brand Consistency

Maintaining a uniform brand image on your website also instills trust in prospective customers. As they learn more about a firm’s products and services, visitors seek congruity. This element also helps businesses gain public recognition more quickly.

4. Provide Site Security Features

Your online visitors also appreciate the availability of basic site security features. Especially if you market products or services on your website, this trust signal encourages shoppers to make purchasing decisions. Insecure websites sometimes drive careful shoppers away.

5. Cultivate Customer Interaction With Your Website

Skilled website designers also encourage customer interaction on websites. By allowing visitors to pose questions and receive answers, a site owner promotes interest in the business. Prospective customers obtain a greater sense of inclusion.

6. Supply Basic Contact Information

Today, Internet shoppers also appreciate the availability of contact information. Enterprises furnishing this data promote a greater sense of dependability and responsiveness. A business address and phone number inspire greater customer trust in your brand.

7. List Important Accreditation and Award Information

Has your firm earned accreditation or awards? Listing these accolades helps inspire greater confidence in your brand. Tell customers about these honors!

8. Include Site Navigation Features

Additionally, website design experts recommend creating easily navigated commercial websites. New visitors in particular appreciate the ability to move easily between pages. This process encourages them to remain and learn more about your company and its available goods and services.

9. Embed Links to Your Brand’s Social Media Profile

Finally, don’t forget to include links to your brand’s social media sites and postings. Many online shoppers appreciate reviewing a firm’s profile. Facebook pages, YouTube videos, and Instagram posts all assist casual site visitors in discovering the firm’s goods and services. People often feel more deeply connected to your brand when they access this information seamlessly on popular social media websites, for example.

Customers Won’t Revisit Untrustworthy Sites

Why should you use these features to help inspire confidence in your brand? While delighted customers will likely visit your site on a regular basis, developing a solid business relationship often requires time. Casual visitors won’t feel inclined to revisit websites that appear untrustworthy. Problems associated with online scams make many Internet shoppers leery of patronizing websites that appear untrustworthy by failing to fully incorporate trust signals into their designs.

DoubleDome is a group of WordPress Web Designers and WordPress Support Experts based in Atlanta Georgia. Founded in 2000, DoubleDome offers 14 digital marketing services to clients across the country. Want to know how well your website is performing? Get A Free WordPress Website Scan for Speed, Security, Mobile Friendliness, & SEO Quality. Need help with your WordPress website? Get 24/7 Speed & Security Monitoring, Daily Backups, Upgrades, & UNLIMITED Technical Support with our WordPress Website Support Services.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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