Atlanta | GA – September 25, 2023 – On September 14th, Google introduced its latest algorithm update for search rankings, known as the September 2023 Helpful Content Update. This update centers around refining the helpful content system classifier and is expected to be fully implemented over a period of approximately two weeks.
So, what does this update mean for content creators and SEO professionals? Google’s updated documentation offers some insights into the priorities of this algorithm update, and we’ll delve into the key changes:
Google’s Clarification on “AI-Generated” Content
Previously, Google’s guidelines for helpful content stated that content should be “created by people for people.” The wording has now been altered to simply state that content should be “created for people,” omitting the explicit mention of human authors.
This change suggests that content generated with the assistance of AI is likely acceptable to Google, as long as it delivers original, informative material geared toward assisting users. This reflects how AI is reshaping the landscape of SEO.
Expertise Can Come from Writers or Reviewers
Previously, Google assessed whether the content was “written by an expert” when considering expertise as part of their E-A-T (Expertise, Authoritativeness, Trustworthiness) signals in SEO. The updated guidance for September clarifies that high-quality, expert content can be either “written or reviewed by an expert.”
The key takeaway here is that having an expert review and validate content can signal expertise on a topic, even if the expert did not directly compose the content.
Ensuring Compliance with Helpful Content Principles on All Subdomains
Google has added a new paragraph to its helpful content guidelines concerning the hosting of third-party content on your website.
Avoiding Date Manipulation without Actual Content Updates
Freshness of content is crucial for both search engines and users. Given the choice between an article written in 2023 and one from 2015, all other factors being equal, users are likely to opt for the more recent content.
The Importance of Creating Valuable, User-Centric Content
Following each algorithm update, Google’s overarching advice remains consistent: Concentrate on producing genuinely valuable content that caters to the needs of human users, rather than attempting to manipulate or exploit the system.
For content creators, the key is to continue producing high-quality, genuinely helpful content, adhering to best practices, and prioritizing user value. As Google continually refines its systems, adhering to these principles will position your content for sustained success in search rankings.
