Business Marketing Podcasts

Blog: Search Engine Optimization

Winners and Losers of Google Panda 4.0
Search Engine Optimization

Winners and Losers of Google Panda 4.0

Tips for small businesses to play nice with the well-meaning Panda Whenever Google releases an algorithm update like Penguin or...
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Penguin 2.1: The One-Two, the Knockout, and the Recovery
Search Engine Optimization

Penguin 2.1: The One-Two, the Knockout, and the Recovery

When Penguin 2.1 was released, it had a serious impact on a lot of websites. That was over 2 months...
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Google Hummingbird
Search Engine Optimization

Google Hummingbird

Google has done it again- they’ve updated their search algorithm, nicknaming the newest iteration “Hummingbird.” What does it mean for...
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Google Quietly Encrypts All Searches – But Why?
Search Engine Optimization

Google Quietly Encrypts All Searches – But Why?

Last month, Google made a pretty significant change. From now on, all searches will be secure, even for users who...
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Get Your Business on the Map: Quick Guide to Local SEO
Search Engine Optimization

Get Your Business on the Map: Quick Guide to Local SEO

Local SEO can be a quagmire that many small business owners would sooner avoid completely than step into. To help...
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The Skunk Update: How Google’s Next Algorithm Update Might Affect You
Search Engine Optimization

The Skunk Update: How Google’s Next Algorithm Update Might Affect You

Every time Google updates their search algorithm, SEO experts and website owners scramble to make sure they aren’t getting penalized....
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6 SEO Content Rules for Dummies
Search Engine Optimization

6 SEO Content Rules for Dummies

Ok, we know you’re no dummy. But when it comes to SEO, even the experts have to stay on their...
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Linkbaiting: Attract Links and Boost SEO with Great Content
Search Engine Optimization

Linkbaiting: Attract Links and Boost SEO with Great Content

Does your business produce linkbait? It should! Linkbaiting is simply creating content that attracts a linkback. You want to produce...
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Look Before You Leap: 7 Questions to Ask Before Launching an SEO Campaign
Search Engine Optimization

Look Before You Leap: 7 Questions to Ask Before Launching an SEO Campaign

Don’t just jump into an SEO program. So many businesses don’t look before they leap, and they initiate a search...
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Before Keyword Research: Understanding Consumer Behavior
Search Engine Optimization

Before Keyword Research: Understanding Consumer Behavior

Most SEO campaigns begin with keyword research. This fundamental step sets the stage for every effort in your search engine...
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