By Jim Clanin
Your website is essential to have a successful e-commerce business because it is where all the action happens. You can’t avoid it. One of the most important things you need to do if you’re experiencing a slow point or slump in sales is to give your website a fresh upgrade. 
The changes can draw in new customers and increase sales for the future. You know what you need to do, but how to make it happen might be an issue Here are three ideas to improve your website and booster business without losing all your money.
Examine your Design
Even if you have a product that beats your rivals, a website that isn’t aesthetically appealing isn’t going to result in sales. It’s essential to keep up with trends and make your site appealing to consumers if you want to turn visits into sales. Just ask Miklos Phillips, a lead for user experience at Toptal. He mentions to E-Commerce times that good web design on a commerce site requires “clear brand identify, the use of clear visual hierarchy, easy product search and browsing [with a]clearly laid-out navigation omnipresent search.” Customers don’t have a lot of confidence in websites that aren’t user-friendly and have a poor design. You might make a couple sales with a less-than-stellar design, but you’ll see a significant boost by having a well-thought out design powered by an established platform, such as Magento, or an add-on, such as WooCommerce, that draws consumers in.
Make a Great First Impression
You only get one chance to make a first impression. Customers take, on average, about .05 seconds to determine whether or not they like a website. This determines whether they’ll stick around to browse and ultimately if they’re going to turn that visit into an ecommerce purchase. The homepage should receive the most attention since it’s what visitors see first. It should have a clean design and be easy to navigate as you scroll from the top down. Secure your visitors’ trust by making the following items visible right away, preferably at the top of the page:
- Free shipping
- Simple return policies
- Contact information (phone number and e-mail)
- Security badges showing you’re a reputable site to buy from.
It’s also beneficial to organize your products in categories to make it easier for buyers to quickly find what they’re looking for. Categorization can pull customers in and keep them browsing longer.
Autofill
Simplicity is what encourages customers to buy. The checkout process needs to be as easy as the shopping process. It’s best if autofill can put as many fields in as possible without requiring the customer to type each field in manually. It’s being widely used in mobile shopping apps too, making it easier for mobile shoppers to quickly get what they need and order it in minutes.
Autofill has benefitted from technology updates that make it more accurate and efficient on both desktop and mobile. It’s anticipated that auto-fill will be compatible with voice assistants, such as Siri and Cortana, to make it even easier to check out.
