Businesses that do not pay attention to changing technologies will not survive long especially after the pandemic crisis has thrown everyone into a tailspin. What is crystal clear is that digital marketing will remain king, and companies need to keep up with the ever-changing SEO processes in order to survive in a dramatically changed business world.
A leading Atlanta SEO company urges businesses of every description to embrace these changes and put more focus on semantic search techniques and a better overall user experience.
Why Do Semantic Searches in SEO Matter Now More Than Ever Before?
The majority of businesses today understand SEO, or search engine optimization, is what drives online user traffic from one site to another. In essence, SEO is essential to stay competitive in the world of online products and services.
In the past, SEO meant focusing on a few keywords to trigger the main search engines to put your company name out front. However, the new trend is to put the focus more on semantic searches rather than just keywords and keyword density.
What Is a Semantic Search & Why Does It Differ from Other SEO Search Processes?
Semantics, in its basic form, is simply the study of words and how the use of certain words together creates a relationship of sorts. Computer programs are becoming smarter, and these technological machines are constantly interpreting code and language patterns.
The purpose of this is to drive queries and other search related web traffic to the place the computer search engine has deduced to be the best place to answer the user’s questions and find the answers they need.
How It Works:
You likely have already experienced this sort of semantic search when inputting just a few words into a search bar hoping that the computer will fill in the blanks and take you to a page that offers the information you want.
For instance, someone could type in “song lyrics,” “wishing you were here” and a page pops up with several songs with this title including the Chicago hit in 1974. The search also pulls up another similar title song by Avril Lavine titled “Wish You Were Here” released in 2007 and a Pink Floyd song of the same title released in 1975.
Computer Programs Attempt to Figure Out How Users Speak/Search & Get Better with Every Search Made
Artificial intelligence is real, and computer programs attempt to figure out how users speak and search while surfing the web. With every search that is made, these computer programs get better and better.
The programs take snippets of information from several sources and finds similar patterns which it filters coming up with a few logical answers to the questions that the users are asking without even realizing it.
So, what does that mean for the business community that utilizes digital marketing?
Effective Digital Marketing Campaigns Begin with Ongoing Attention & New Content
It is not enough for businesses to throw in a short article or post with some scattered keywords throughout to gain leverage with the different people groups most likely to desire or need your company’s unique products or services.
Digital marketing campaigns that are successful and effective will only be that way if someone is constantly monitoring the data and providing fresh and relevant content to entice consumers to the intended websites.
This means that businesses will need to determine the intent of their online consumer searches and feed them the data that they unconsciously seek while improving search engine optimization at the same time.
Learn more by contacting an experienced Atlanta SEO Consultant like DoubleDome Digital Marketing.