If you offer PDF documents on your website, you need to know the importance of search engine optimization, or SEO. Whether you post PDFs as educational materials for your visitors you need to ensure that you follow the same basic SEO guidelines as other content. First, make sure that the file name is a good one. It should be search engine friendly to make sure that it will be more easily located among search engines.
The title tag of the PDF should also be optimized by using the most common words and phrases. When using Adobe Acrobat, as most people use for PDF files, you’ll be allowed to enter a description field. Use this to your advantage by adding a meta description that will be easy for readers to understand. You can also add additional meta data to further refine the information. Be sure to fill out all fields completely so that it is captured by search engines properly.
When setting up the PDF use the advanced menu for accessibility. Here you can allow your users to access special features to make viewing the PDF easier. For example, you can add a magnifier or screen reader to allow users to get a more comfortable view while reading.
Be sure to include a website link in the PDF document. This ensures that readers can easily get to your site from within the document. If they save the document for future use, they will always have a way to connect back to your website. Make certain that you write-protect your PDF before publishing it online. This ensures that others won’t be able to make changes to it or even disable links. You may also want to offer the document in more than one format. This makes it better for search engines and gives your visitors more options for accessing the content on your site.
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