What You Need to Know About Google Analytics 4 (GA4) and How It Can Impact Your Website


What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the newest version of the popular analytics tool and is set to revolutionize how small businesses track their website performance. GA4 offers a range of new features that provide insights into user behavior on your site, as well as more granular data and improved reporting options. In this blog post, we’ll take a look at what GA4 has to offer and how it will impact your small business.

If you are a user of Google Analytics, you may have heard about the new Google Analytics 4 (GA4). GA4 is the latest version of Google Analytics and includes a number of changes that will impact how data is collected, analyzed, and reported. Let’s take a look at some of the new features.

Google Analytics 4 graphics for the topic GA4


Data Collection and Reporting Changes

One of the biggest changes in GA4 is that it collects data differently than previous versions. Unlike before, GA4 does not rely on pageviews and instead uses events to track user behavior. This means that all interactions with your website are tracked as individual events, including page views, downloads, clicks on links or objects, etc. This allows for more granular reporting as well as better insights into user behavior on your site.

In addition to collecting data differently, GA4 also reports data differently than previous versions. For example, GA4 offers more detailed reporting on user acquisition, engagement metrics such as active users, session duration and frequency, and more. It also offers insights into customer behavior across devices and platforms so you can see how users interact with your website across different mediums.


AI-Driven Insights

GA4 also includes AI-driven insights to help you analyze data more effectively. The new AI feature can identify patterns in your data that may not be immediately apparent when looking at raw numbers or graphs. It can surface trends in user behavior or unexpected correlations between website elements that could indicate areas for improvement or optimization opportunities. In addition to AI-driven insights, GA4 also offers deeper integration with other services like BigQuery and Firebase so you can get even more out of your analytics data.


How Will GA4 Impact Your Small Business

Small businesses need to be able to measure their website performance in order to make informed decisions about how best to reach their target audience. With GA4, you can gain valuable insights into user behavior on your site by tracking visits, engagement rates, page views, and other metrics. This information can help you make more informed decisions about which strategies are working—and which ones aren’t—so that you can make adjustments accordingly. You can also use these insights to identify potential areas of improvement in terms of design or content so that you can continue to deliver an optimal experience for your visitors.

GA4 also makes it easier to track different types of conversions such as sales or sign-ups so that you have a better understanding of what kind of action users are taking on your website. This feature is particularly useful for e-commerce sites that rely heavily on conversions in order to generate revenue or grow their customer base. With GA4, you can track different types of conversions across multiple devices and platforms in real-time so that you have up-to-date information at all times.



Google Analytics 4 (GA4) is an incredibly powerful tool for small businesses looking to gain valuable insights into user behavior on their websites or apps. It provides a range of features including enhanced data collection, improved reporting capabilities, and more granular tracking capabilities so that you can make more informed decisions about how best to reach your target audience. With GA4, small businesses have access to the same level of insight and analysis as larger companies do—which means they no longer have an excuse not to measure their website performance! So if you haven’t already done so, now is the perfect time to start using GA4 in order to get the most out of your digital marketing efforts!

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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